DuckDuckGo Launches New Extensions amid AI Concerns

As its traffic continues to climb, alternative search engine DuckDuckGo is leaning into anti-AI sentiment with the launch of new browser extensions that allow users to set its no-AI search experience, noai.duckduckgo.com, as their default search engine.

When activated, these extensions redirect users to DuckDuckGo’s AI-free search portal. This version excludes AI-assisted results, chat prompts, and features fewer AI-generated images, as claimed by the company. The extensions are currently compatible with Chrome and Firefox. Users who already utilize the DuckDuckGo browser will find their AI preferences intact, even after clearing their browsing data.

According to the company, these new additions aim to provide users with a stable AI-free searching environment—a challenge that has become more pronounced since Google’s recent AI-centric overhaul of its search engine, announced at a developer event earlier this month.

Since that announcement, DuckDuckGo has experienced a significant increase in traffic. The company reported a nearly 30% week-over-week rise in visits to its no-AI search page, coupled with an 18.1% increase in app installations in the U.S., where iOS installations peaked at 69.9% growth.

These noteworthy changes followed Google’s announcement of an extensive redesign, marking the most significant update in over two decades. The new search process prioritizes AI-generated summaries and interactive tools, rather than simply returning a list of links. As a consequence, the conventional format of displaying “10 blue links” has been relegated, emphasizing AI-enhanced user experiences.

However, this AI emphasis hasn’t resonated with everyone. Some users are choosing to explore alternative options like DuckDuckGo, Kagi, and others.

DuckDuckGo’s traffic for its no-AI search page reached three times its previous levels on May 28, 2026, marking a pivotal surge since Google’s announcement, with consistent visit averages around 84% above traditional levels, indicating a notable and enduring shift.

In addition to launching new no-AI search extensions for Chrome and Firefox, DuckDuckGo plans to enhance its original Privacy Essentials extensions across various browsers by incorporating AI search controls.

It’s important to clarify that DuckDuckGo does not reject AI outright. The company provides its own AI chatbot and a subscription service that grants access to advanced models, as well as other tools such as VPN options, identity theft restoration, and personal information removal services.