Just in time to create a new Super Bowl ad, Crypto.com founder Kris Marszalek made the most expensive domain purchase in history, purchasing AI.com for $70 million. according to the Financial Times. The transaction, paid entirely in cryptocurrency to an unknown seller, breaks previous records. (Broker Larry Fischer, who facilitated the sale, is probably celebrating his good fortune.)
Marszalek plans to launch the site during Sunday’s big game, giving consumers a personal AI agent for messaging, app usage and stock trading. “If you take a long-term view – 10 to 20 years – (AI) will be one of the biggest technological waves of our lifetimes,” he told the FT.
The purchase rewrites the domain record books – even though the crypto industry itself is known for its restraint when it comes to spending. Previously, CarInsurance.com held the crown with $49.7 million (2010), followed by VacationRentals.com ($35 million in 2007) and Voice.com ($30 million in 2019). Other eye-popping sales include PrivateJet.com ($30 million), 360.com ($17 million) and Sex.com, which sold twice for more than $13 million each time, although its second owner went bankrupt try to monetize it.
“With assets like AI.com, there is no substitute,” Fischer told the FT. “When someone becomes available, the opportunity may never arise again. »
Whether these mega-dollar fields actually generate returns remains an open question. But for Marszalek, who already owns Crypto.com and spent $700 million on stadium naming rights, owning two category-defining domains is apparently worth it.
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